Brand Accounts: Guidelines and Best Practices

Brand Account: Need-to-knows and Good-to-knows

Brands (Advertisers) have access to the greatest amount of data within the Ad Analytics ecosystem at both the overall and campaign level. Due to this, you as a brand play a key role in the use of the Ad Analytics platform. 

Let’s review some important areas as it pertains to you as a Brand:

Account Creation 

Your account should be created on the basis of your website's Top Level Domain, or TLD (for example, You only need to create your brand account one time, after which that same pixel and account will be used for all future campaigns across all publishers measuring with Spotify Ad Analytics. 

If you are a parent company and you are creating an account for a company within your greater organization, you will need to create the account specific to that brand–not your parent company. Each brand under your organization will need a separate account if they have different websites. 

Once you’ve determined which brand you are going to build an account for, the next step is to create the account. If you’re working with an agency or a publisher, they can send you an invitation to get you started! 

Accounts created or claimed without a brand email address will be removed. Please ensure that you are creating your account with your brand email address, and not a personal or agency email address. Additional permissions can be added once the account has been created. 

Account Access

Direct access to a brand account is limited to the following users:

  • Brand employee (as identified by the employee’s email address)
  • Parent company employee (as identified by the email address and public record of parent company association)

Any non-brand member that has been added to a brand account will be removed during account review and audit processes. This allows brands to work with multiple agencies and directly with publishers without the fear of data sharing with unnecessary parties. 

All brand accounts are required to have at least one brand contact (though we recommend two or more). This gives, the brand, full control over who has access to your brand data. 

The Spotify Ad Analytics Technical Support team is unable to manage access on your behalf. 

Agency Access

It is widely understood and accepted that brands frequently partner with agencies for campaign measurement and results interpretation. This is why Spotify Ad Analytics has multiple account types, including Buy-Side Agency accounts. 

If you are working with an agency and wish for that agency to manage your brand on your behalf, please follow the steps outlined in this document, which guides you through the process of adding a managing agency to your account. You can add as many agency partners as you wish, as you have full control over which agencies can view which campaigns. As a rule, agencies will not have access to individual campaigns unless 1) you grant access to the campaign, or 2) the agency builds the campaign on your behalf. Granting an agency managing access allows them to make changes to and see your Spotify pixel. 

The Spotify Ad Analytics Technical Support team is unable to manage agency access on your behalf. 

Publisher Access

Each publisher you track with on Ad Analytics will have access to their own version of the dashboard. Their campaign dashboard will be a watered down version of what you see in your dashboard. Publishers do not have access to website pixel data, and are unable to see metrics that are associated with this data (such as ROAS, number of purchases, campaign entrances, etc). 

If you wish for the publisher you are working with to be able to see these metrics in their campaign dashboard, please send an email to our support team with the following: 

I [input name] hereby grant permission for [publisher name] to view website pixel-based data for [input campaign link]. I understand that by providing this permission, the publisher will have access to view information such as revenue, leads, visited URLs, and all other revenue-based metrics. 

Once received, the technical support team will turn this access on at the campaign level. This permission is not blanket and must be provided in written format for each campaign that you wish to share access to. Though the publisher will have access to view this data in the campaign dashboard, they will not have access to any exportable version of this data, or any other granular data.