---
title: Report Types for Brands and Agencies
description: Below are descriptions for reports that can be created and exported by Brands and Agencies within Spotify Ad Analytics. Reports vary based on campaign type.
---
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# Report Types for Brands and Agencies
## Below are descriptions for reports that can be created and exported by Brands and Agencies within Spotify Ad Analytics. Reports vary based on campaign type.
Applies to: Brands and Agencies
### Reporting Campaign Report Types
| **Report Type** | **Description** | **Specifications** |
| --- | --- | --- |
| **Campaign Impressions** | A media-delivery report that contains impression delivery details for a single campaign, and no attribution data | Select one campaign and the corresponding date range (or All Time). |
| **Locations Overview** | A data-backed, geographic report of where the ad is being exposed (***Note**: This should not be utilized for additive calculations of exact location-specific exposures*) | Select one campaign and the corresponding date range. |
### Attribution Campaign Report Types
| **Report Type** | **Description** | **Specifications** | |
| --- | --- | --- | --- |
| **Campaign Conversions** | Unmodeled, detailed data for all conversion events (views, leads, purchases, etc.) within a single campaign (***Note**: Use the Campaign Overview or Daily Overview for aggregated performance. Use this report only if you require additional granularity such as lead category, purchase order ID, etc.* *To calculate conversion event totals, pivot the sum of attribution per action.)* | Select one campaign and a date range that matches the start and end date of the campaign, including the [attribution window](https://help.adanalytics.spotify.com/how-to-change-your-attribution/lookback-window?hsLang=en). | |
| **Campaign Overview** | Modeled data within a single campaign, at a granular level. All attributed data is already deduped once it goes through our attribution process and model. This means that any modeled report is already deduped throughout. | Select one campaign and the corresponding date range (or All Time). | |
| **Daily Overview** | A daily summary of line item performance across all campaigns during a selected date range. All attributed data is already deduped once it goes through our attribution process and model. This means that any modeled report is already deduped throughout. | Select a date range that includes the full flight dates for all campaigns you wish to break out. | |
| **Organization Campaign Conversions** | Unmodeled data for all conversion events (views, leads, purchases, etc.) across all campaigns during a selected date range. (***Note**: Use the Campaign Overview or Daily Overview for aggregated performance. Use this report only if you require additional granularity such as lead category, purchase order ID, etc.* *To calculate conversion event totals, pivot the sum of attribution per action.)* | Select a date range that includes the full flight dates for all campaigns you wish to break out. | |
| **Weekly Overview** | A weekly summary of line item performance across all campaigns during a selected date range. All attributed data is already deduped once it goes through our attribution process and model. This means that any modeled report is already deduped throughout. | Select a date range that includes the full flight dates for all campaigns you wish to break out. | |
| **Benchmark Campaigns** | Provides a summary of performance for *all* campaigns, similar to the data available in your Homepage dashboard overview. | Use a broad date range or select "All Time", since this report only includes campaigns that started and ended within the selected range. | |
| **Benchmark Campaigns Detail** | Breaks out the performance for *all* campaigns, providing line-item detail as would be found in your campaign overview. | Use a broad date range or select "All Time", since this report only includes campaigns that started and ended within the selected range. | |
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