Reports
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      2. Understanding Performance
      3. Reports

      Report Types for Brands and Agencies

      Below are descriptions for reports that can be created and exported by Brands and Agencies within Spotify Ad Analytics. Reports vary based on campaign type.

      Applies to: Brands and Agencies

      Reporting Campaign Report Types

      Report Type

      Description

      Specifications

       Campaign Impressions

      A media-delivery report that contains impression delivery details for a single campaign, and no attribution data

      Select one campaign and the corresponding date range (or All Time).

       Locations Overview

      A data-backed, geographic report of where the ad is being exposed (Note: This should not be utilized for additive calculations of exact location-specific exposures)

      Select one campaign and the corresponding date range.

      Attribution Campaign Report Types

      Report Type Description Specifications  
      Campaign Conversions

      Unmodeled, detailed data for all conversion events (views, leads, purchases, etc.) within a single campaign

      (Note: Use the Campaign Overview or Daily Overview for aggregated performance. Use this report only if you require additional granularity such as lead category, purchase order ID, etc.

      To calculate conversion event totals, pivot the sum of attribution per action.)

      		 Select one campaign and a date range that matches the start and end date of the campaign, including the attribution window.  

      Campaign Overview

      Modeled data within a single campaign, at a granular level

      Select one campaign and the corresponding date range (or All Time).

      		  

       Daily Overview

      A daily summary of line item performance across all campaigns during a selected date range

      Select a date range that includes the full flight dates for all campaigns you wish to break out.

      		  
      Organization Campaign Conversions

      Unmodeled data for all conversion events (views, leads, purchases, etc.) across all campaigns during a selected date range. 

      (Note: Use the Campaign Overview or Daily Overview for aggregated performance. Use this report only if you require additional granularity such as lead category, purchase order ID, etc.

      To calculate conversion event totals, pivot the sum of attribution per action.)

      		 Select a date range that includes the full flight dates for all campaigns you wish to break out.  
      Weekly Overview A weekly summary of line item performance across all campaigns during a selected date range Select a date range that includes the full flight dates for all campaigns you wish to break out.  
      Benchmark Campaigns Provides a summary of performance for all campaigns, similar to the data available in your Homepage dashboard overview. Use a broad date range or select "All Time", since this report only includes campaigns that started and ended within the selected range.  
      Benchmark Campaigns Detail Breaks out the performance for all campaigns, providing line-item detail as would be found in your campaign overview.

      Use a broad date range or select "All Time", since this report only includes campaigns that started and ended within the selected range.