A step-by-step guide to building a campaign in Spotify Ad Analytics
Applies to: Brands, Agencies, and Publishers (features will vary across account types)
Note: Brands and Agencies can only edit the campaigns that they create themselves. If you need to make changes to a Publisher-created campaign, please connect with your Network Rep.
Instructions
- Navigate to Measure > Campaigns > Create Campaign.
- Please note, agencies will need to enter the brand dashboard they are building the campaign for in order to see "Create Campaign".
- Select Campaign Type.
- Select the other party that's part of the campaign:
- For Advertisers: Input and select the Publisher or Network your campaign is with.
- For Publishers: input and select the Advertiser.
- Input Campaign Details > Create Campaign.
- Important: Refer to our Campaign Build Best Practices.
- Select Edit Ads to create line items by ad type:
- Dynamic Ads are measurable in Ad Analytics when the publisher successfully implements a tracking URL for each line item.
- Discount Code, Discount URL, Effective URL are optional.
- For Publishers: When using the "Import" feature, be sure to include all required fields in your upload.
- Embedded Ads are measurable in Ad Analytics when the publisher has successfully installed the Spotify RSS Prefix.
- Select the Podcast name > EDIT Bulk add your future embedded episode dates.
- Select Past Episodes to add episodes that already dropped, or select Upcoming Episodes to add episodes that have not yet dropped.
- Select New Episode if you do not see your upcoming episode. +New Episode > choose date(s) > Save Episodes > Save Changes.
- Dynamic Ads are measurable in Ad Analytics when the publisher successfully implements a tracking URL for each line item.
6. The campaign is now in draft mode.
-
- For Advertisers: That's it! The campaign will automatically launch on the Start Date, and will be visible on the dashboard on the Campaign Dashboard Live Date.
- For Publishers: Implement applicable tracking URLs and confirm Tracking URLs - copy, export, and CONFIRM so that the advertiser knows you've done your part
7. For Publishers: Approve or reject campaigns that an Advertiser has built. View Pending Approvals by clicking on the Notifications bell or by navigating to Measure > Campaigns > For Review.
-
- Approve - Change the campaign to reflect the media plan and/or however the publisher wants. You should always make the changes and APPROVE; the other party can always see the changes using audit log.
- Reject - reject and let the other party know why! Rejections should be used only when it is a mistake, every other scenario should be editable, then approved.
Tip: Always search for a campaign before building a new one. Another dashboard member may have already created one!