Reference our recommendations for how to install the Spotify Pixel on your website.
Applies to: Brands and Agencies
|
KPI |
Webpage Examples | Event Type | Verified* |
| Brand Awareness | Recommended site-wide implementation, including all landing pages (with or without UTM) | Page View** |
Yes |
| Purchase | Purchase confirmation page, subscription page | Purchase | Yes |
| Newsletter Signup | Sign up completion page, sign up button click | Lead | Yes |
| Trial | Trial completion page, trial button click | Lead | Yes |
| Quote request | Quote received, submit button click | Lead | Yes |
| Find a store | Find a store page, button click | Lead | Yes |
| Specific product/service | Product detail page | Add To Cart | No |
| Add to cart | Action of adding item to cart | Add To Cart | No |
| Checkout | Checkout process initiated | Add To Cart | No |
- * A VERIFIED event is one that will appear in your campaign dashboard as a performance metric
- ** PAGE VIEW code should be placed site wide for all KPIs