What to expect when adding conversion event pixels from Ad Analytics to Ad Studio.
Please note that all Spotify Ad Studio campaigns that you setup with the Spotify pixel, will not be visible within the Spotify Ad Analytics platform. You will only be able to review these conversions within Spotify Ad Studio.
The Spotify Pixel in Ad Studio (beta) offers four (4) distinct conversion event types:
- Page View
- Lead
- Add to Cart
- Purchase
When adding your Spotify Pixel(s) from Ad Analytics to Ad Studio, only the event types listed above will be available in your Ad Studio ad account. At this time, the following event types are not supported in Ad Studio: Product, Checkout, and Alias.
Further, if you have created multiple pixels for the same event type in Ad Analytics (i.e. you have multiple “lead” event pixels), these will be consolidated into one event (i.e. one aggregated “lead” event) in the Ad Studio platform.