What to expect when adding conversion event pixels from Ad Analytics to Ads Manager.
Please note that all Spotify Ads Manager campaigns that you setup with the Spotify pixel, will not be visible within the Spotify Ad Analytics platform. You will only be able to review these conversions within Spotify Ads Manager.
The Spotify Pixel in Ads Manager (beta) offers four (4) distinct conversion event types:
- Page View
- Lead
- Add to Cart
- Purchase
When adding your Spotify Pixel(s) from Ad Analytics to Ads Manager, only the event types listed above will be available in your Ads Manager ad account. At this time, the following event types are not supported in Ads Manager: Product, Checkout, and Alias.
Further, if you have created multiple pixels for the same event type in Ad Analytics (i.e. you have multiple “lead” event pixels), these will be consolidated into one event (i.e. one aggregated “lead” event) in the Ads Manager platform.